Visual Building Product & Material Marketing Blog

Insights on the visual presentation of building products, materials, concepts and systems

You Can’t Quarantine Hustle – Part 2 – Communicating While Working From Home

With the craziness that has come with the pandemic and quarantine measures, I thought I would share something that might help some of you who are trying to work from home for the first time. I’ve spent more than a decade running my business remotely, even spending 5...

You Can’t Quarantine Hustle – Part 1 – The Work From Home Morning Routine

Increase the Success of Building Material Magazine Ads

Start “scaling-up” your marketing with product renderings and animations Ask a building product marketer about their advertising. They'll usually picture an ad in a trade journal’s printed or digital magazine. They’re hoping to catch their prospect’s eye while...

Start with WHY to Find Your Building Material Marketing Message

Introduction It’s a sunny Saturday morning and I’m stuck here at my computer looking for something to help take one of the things off my “honey-do” list. And it just happened again! Why does it keep happening over-and-over? Like I’m trapped in some lame version of...

Single Wythe CMU by Michael Hyatt’s 7 Rules – A Learning Experience in Powerpoint Presentations

by Jason Yana | Oct 24, 2012

Applying the 7 Rules for More Effective Slide Presentations I've been working on a slide presentation for a client and friend this week. It is a presentation for architects about how to properly design and detail a particular type of masonry wall system. This...

One Tenth of One Second – All The Time your Product Has to Make a Great Visual Impression

by Jason Yana | Oct 19, 2012

First Impressions The importance of first impressions in interpersonal interactions is something that we experience every day. The time honored adage “you never get a second chance to make a first impression” comes to mind. Countless research articles conclude that...

Visual Marketing Case Study – Advanced Building Products

by Jason Yana | Oct 3, 2012

The Challenge: To visually makeover the entire product line of Advanced Building Products to better showcase their offerings. The desire was to modernize the look of the various building products offered by Advanced and create beautiful artwork to form the basis of...

Visual Marketing Case Study – Enduramax Product Launch

by Jason Yana | Oct 1, 2012

Introduction: As an Architectural Illustrator and a Cad Services provider, I always start with the end in mind - the audience. This new architectural product, EnduraMax, is targeted to builders and architects. It's not what is on the outside of the product, a...

Do You Think Your Building Products Are Beautiful?

by Jason Yana | Sep 27, 2012

Construction materials are not always the most glamorous of products, let’s face it, no matter how much pride, energy, research and development one puts into a concrete expansion anchor, not many of your customers are going to have an emotional experience looking at a...

Next Entries »