Visual Building Product & Material Marketing Blog
Insights on the visual presentation of building products, materials, concepts and systems
My Secret Weapon – The Wife Test for Visual Building Product Marketing
Learning from a Beautiful Mind My wife, Lizzy, is a fabulous, exciting and dynamic human being. I tell you this, not because I like to talk about her, which I most certainly do, but because she is my secret weapon. Along with the myriad advice she has given me in...
Visualizations Emotionally Connect Building Products with Customers
Start with the end in mind If your product is any darn good, it makes someone's life better, if only for a moment. Ponder, if you will, for a moment how your product is going to make a customer's life better in some way. Will it save them time? will it save them...
Arm Your Building Product Sales & Marketing Staff With these 3 tools
Preparation is Everything Arm your sales and marketing staff with the tools they need to stand out in the crowd and inform prospective customers with the best tools, learning aids and laser focused marketing, sales and support materials available Early Disclaimer -...
How to Reduce Technical Calls for Building Products
I heard this quote the other day : "History doesn't repeat itself, but it sure does rhyme" One of the best ways to improve your customer satisfaction and the overall experience of your brand is to find your headaches. If you keep getting the same technical questions...
Why 3d Images Excel Over Photography for Marketing Building Materials
To sell building products you have to get the products in front of your potential customers. This can be a huge headache. Traditional photo-shoots are time consuming, complex and often extremely expensive. Special lighting rigs, set construction and or location...
Trade Show Displays for Building Materials and Products
Start Here >What's the goal of your trade show display? This is an often skipped step. It seems like many trade show exhibitors have a pre-set display that they have always used and have a set routine they go through. The exhibits look the same, year after year,...
Seven Ways a Cutaway Technical Drawing Helps Sell Building Materials & Building Products
The delicate art of the cutaway drawing For building materials and building products, marketing and technical information can't always remain isolated. Most great building products are great because they combine a function or purpose with an attractive appearance....
Case Study – Technical Cutaway Drawing Expresses Function and Finished Appearance
Expressing Technical Functionality and Finished Appearance with one Cutaway Perspective Drawing This is an example of a product that comprises the structural, and the finished aesthetic appearance of a wall. The Isometric cutaway drawing expresses what this thing...
Building Product Marketing Case Study – 3d Animation & Video
Introduction Depending on the nature of the product, building product marketing can be a straightforward process, or it can be very challenging. For building products that are finish materials, like claddings and finishes, some photographs of a finished project are...