Start Here >What’s the goal of your trade show display?
This is an often skipped step. It seems like many trade show exhibitors have a pre-set display that they have always used and have a set routine they go through. The exhibits look the same, year after year, and I’m guessing the results are lackluster. Step one is to define the desired outcome. If you determine first whether your trade show efforts are going towards grabbing attention, strengthening your overall brand, launching a new product or gathering leads? Here is a great article about setting your strategy and measuring the results > How to Make Building Material Trade Shows Pay Off
Get great trade show display graphics to support your goal.
All Building materials need to be presented in the best way possible. At a trade show display, this is the time to spare no expense, pull out all the stops and wow your audience. You’ll only have a few seconds while passers-by decide whether to stop and check out your booth or not. I guess you have to have some sort of free give-away or gimmick to grab attention, but your products have to sing loudly on their own.
3d Rendering of an “in-the-wall” product
Have Samples of your best products at your trade show display
Having samples of actual products is always a great thing, along with photographs of finished projects. This is great for building materials and products that are going to be seen once a project is finished, but what if they aren’t? What if they just aren’t that fun to look at? Use a cue from Mcdonald’s in this case. This post explains more > You so want one – Applying Lessons Learned from McDonald’s to Building Product Visual Marketing
Make a great first impression with your trade show graphics
Your trade show display and everything in it are going to make a first impression, it must be obvious at a glance that you know what your are doing, that you have quality products and that you take pride in them. If you don’t take pride in them, nobody else will. Here’s more on first impressions > One Tenth of One Second – All The Time your Product Has to Make a Great Visual Impression
People just love video at trade show displays
Technical and promotional videos and animations can demonstrate that you understand the real world issues and prime objectives of your potential customers. Nobody is going to thumb through a technical brochure on your products at a tradeshow, but most of them will at least glance at a video if it is on a big enough screen. You won’t be able to talk to everyone that passes by, a video or animation can tell your story to those whom you do not get to speak to. Check out this article about how to improve the customer experience using 3d animation and video.
Check out this iPad Stand for trade show booths
How cool would your product demonstration 3d animation and video look at your next trade show booth on one of these? This is just one example, there are many more out there like it.
Regards and best of luck with your next trade show,
JY