Visual Building Product & Material Marketing Blog
Insights on the visual presentation of building products, materials, concepts and systems
Jason Yana Studios Relocates To The US Virgin Islands
Have you ever considered stepping out of the conventional and moving to a tropical island? I just did it.
I wanted to let you know that I have moved from Chicago to the U.S. Virgin Islands! The above is a photo of the view from my new studio! In the spirit of reinventing our life, we have sold our house and just about all of our possessions and moved on. Why did we do this? Simply put, we have designed a business model which allows location independence and we no longer wish to tough out the cold Chicago Winters. But it goes much farther than that.
Jason Yana Studios Wins Three Construction Marketing Star Awards
Jason Yana Studios Wins Three 2013 Construction Marketing Star Awards Jason Yana Studios was recently recognized, for the second year in a row, by the Construction Marketing Association (CMA) annual Star Awards for excellence in marketing. The annual...
The Importance of Visual Content for Building Product Marketing
I saw this post entitled “Top 10 Modern Marketing Resolutions For 2014” shared on Linkedin by Neil Brown of Modern Marketing Partners and wanted to share it here. It is a top ten list of new years resolutions for marketing construction products in the new year. I was excited to see that the first item on the list was :
Offer Advice, Systems & Solutions, Not Products & Materials
Looking at what differentiates the truly iconic and great building products from the rest you will notice a trend towards offering expert advice, solutions and systems in an eye level conversation, instead of simply shouting and selling materials and products.
Your Customers Hate your Install Instructions – Here’s the Fix
We all Hate Them "Thank your for writing such a great installation instruction sheet, I loved it so much I printed it out and set it on my nightstand so I can read it every night before I go to sleep" - said nobody . . . Ever. If you are in the building product or...
Case Study – 3d Animated Installation Instructions – Building Product Marketing Video
The Challenge : Dealing with how to install a building product should not be an after-thought. How a product goes together can sometimes be the single deciding factor in product selection for DIY and professional installers. Architects and specifiers also like to...
Visual Marketing of Products in the Post-Dyson Era
"I sure wish my building products looked ugly in my marketing materials" said nobody . . . . ever It's my blog and I will talk about vacuum cleaners if I want to Building product marketers, stop what you are working on right now and think about the last vacuum cleaner...
Your Audience is the Hero, Your Product is the Sword
Learning from Nancy Duarte I'm a big fan of Nancy Duarte. If you don't know who she is, check out Duarte Design, www.duarte.com a progressive and very successful graphic design firm built around Nancy's passion for the art of presentation. She has a few great...
How to Display Building Products Online
The Internet is Where Building Product Decisions are Being Made An Architect Searches for A Product . . . The specifier at XYZ architects is looking for a product in your category and does a google search. The results lead her to many web sites, most of which are...