The Challenge :
Dealing with how to install a building product should not be an after-thought. How a product goes together can sometimes be the single deciding factor in product selection for DIY and professional installers. Architects and specifiers also like to see well thought out installation information to feel comfortable about how well thought out and designed a product is.
Composite Decking and Railing by Duralife
Duralife is a high strength, high quality composite decking material which comes in two flavors. One using face screws and the other using an innovative hidden fastening system. Duralife also has a nice railing system. We created three animated install videos which highlight the main features and benefits of the systems, while demonstrating the step-by-step installation process.
The videos are useful for marketing purposes on the company web site, for internal training purposes, installer training purposes and are great to share on social media as well as on a big screen at a trade show. Sales staff can be armed with these videos pre-loaded on ipads to make dynamic presentations anywhere.