Visual Building Product & Material Marketing Blog
Insights on the visual presentation of building products, materials, concepts and systems
A look Ahead – Data on the Effectiveness and Popularity of Video for Sales & Marketing of Building Materials
80% of all Internet Traffic Will be Video by 2019 According to Forbes.com, 2015 was the "Year of Video Marketing". If that was the case, then don't expect the trend to slow down anytime soon, 2016 has the potential to be even more transformational -- it is estimated...
A Sneak Peek into an Architect’s Head to Sell More Building Materials – Part 1
The key to getting in front of the architect’s product decisions is to understand his process Inside the architect’s mind… that’s a place you’d like to be to help fine-tune your building product marketing efforts. Am I right? It’s like the copywriting legend, Robert...
How to Make Your Building Material Marketing Pieces Work Harder
Achieving Synergy by Leveraging High-Quality Videos & 3d Renderings Before we get started, let me just say… It was hard NOT using the word “synergy” in the title of this post. It’s one of those corporate-sounding throwaway buzzwords that’s been done to...
Why Building Material Companies Cannot Ignore Design-Build
Did you know that -- on average -- design-build project account for almost 40% of non-residential design and construction that’s going up around the country? In some states, like Oregon & Hawaii, it’s up around 68%... for military work, it’s over 80%. That’s what...
Speak to the Crocodile Brain to Market & Sell Building Materials Effectively
Marketing products effectively and consistently require understanding the buyer’s mind; this involves a depth of knowledge about how the brain operates. Many marketers may think of the brain in terms of psychological definitions, but there is a large difference...
Don’t Make This Common Communication Mistake When Marketing Building Materials
The Myth of Learning Styles Since everyone reading this would like to sell more building products and materials, what is the most effective way to communicate the value of our products in the eyes of our customers? For that matter, what is the most effective way to...
Make Your Building Materials Web Site Resonate With Architects
6 questions you should be answering to get more quality leads Is your building materials website currently doing its JOB? Is it attracting architects and contractors and then converting them into a good lead for you to follow up with? I’m guessing not. Not that...
Consequences of Badly Presented Installation Instructions for Building Materials
Everyone Has a Story About Frustrating Installation Instructions Let's be honest, sometimes we just like to vent our frustrations in conversation. The next time you are stuck and not sure what to say to someone, ask them to tell you a story about a time where they...
Quit Talking About Yourself to Improve Your Building Material Marketing
Just Shut Up It's great that your product is the best on the market. It's great that you have 400 years of experience selling it. But shut up about it already. To truly make a connection with your customers, focus on them. Don't be the guy at the cocktail party...