The Myth of Learning Styles
Since everyone reading this would like to sell more building products and materials, what is the most effective way to communicate the value of our products in the eyes of our customers? For that matter, what is the most effective way to communicate with any human being? It may help if we take a look at how people learn best. Do different people learn differently?
For years, there has been this concept we have all heard about “learning styles” visual learners, auditory learners and kinesthetic learners.
- visual learners learn by absorbing information through visuals
- auditory learners retain best by speech and sound
- and kinesthetic learners prefer to learn by moving and touching things.
What type of learner are you? what type of learner is your customer?
This idea of visual, auditory and kinesthetic learning is a very popular theory, but there is no evidence to support it. The latest research shows that we are all visual learners. Neuroscientists call this erroneous way of understanding learning a “neuromyth”.
The latest research actually shows that we are all visual learners.
Here is the reason, more than 50 percent of the brain is dedicated to processing images. Yes, 50 percent of the brain. not hearing, not touching. There are six different parts of the brain that handle visuals. Engaging our audiences on a visual level should not be underestimated.
Since images have the power to influence our emotions & our sense of well-being, they have to have a huge effect on how our customers feel about our products.
I hope this gives you some motivation to take a new look at how you are presenting your products to customers.
Regards,
JY
About the Author :
Jason Yana has 2 decades of experience in architectural technology, 3d graphics and construction marketing. This unique combination provides highly-effective visual representations of building products that fuel marketing and support efforts.
His award-winning body of work informs, inspires and educates building product customers.