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\u201cYou can hire someone to do a product how-to video, you can do an animated video, or you can work with an agency and do another type of product how-to video,\u201d said Beth Straeten, National Gypsum\u2019s Marketing Communications Manager. \u00a0\u201cAnd with Jason, it was the best of both worlds… I knew I needed to connect with architects – a very visual audience – and we needed to make the video interesting.\u201d<\/span><\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section admin_label=”section” fullwidth=”off” specialty=”off” inner_shadow=”off” parallax=”on” transparent_background=”off” background_color=”#dd3333″ allow_player_pause=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_cta admin_label=”Call To Action” title=”Like What You See?” button_url=”http:\/\/www.visualconstructionmarketing.com\/contact-2\/” button_text=”Contact Us” background_color=”#2caaca” use_background_color=”off” background_layout=”dark” text_orientation=”center” url_new_window=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_button=”off” button_letter_spacing=”0″ button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” button_letter_spacing_hover=”0″] [\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][\/et_pb_row][\/et_pb_section][et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Client Testimonial \u201cYou can hire someone to do a product how-to video, you can do an animated video, or you can work with an agency and do another type of product how-to video,\u201d said Beth Straeten, National Gypsum\u2019s Marketing Communications Manager. \u00a0\u201cAnd with Jason, it was the best of both worlds… I knew I needed […]<\/p>\n","protected":false},"author":1,"featured_media":4729,"comment_status":"closed","ping_status":"closed","template":"","meta":{"nf_dc_page":"","_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[45,44],"project_tag":[],"class_list":["post-4727","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-animated-building-material-installation-instructions","project_category-building-product-marketing-videos"],"_links":{"self":[{"href":"https:\/\/visualconstructionmarketing.com\/2014\/wp-json\/wp\/v2\/project\/4727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visualconstructionmarketing.com\/2014\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/visualconstructionmarketing.com\/2014\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/visualconstructionmarketing.com\/2014\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/visualconstructionmarketing.com\/2014\/wp-json\/wp\/v2\/comments?post=4727"}],"version-history":[{"count":3,"href":"https:\/\/visualconstructionmarketing.com\/2014\/wp-json\/wp\/v2\/project\/4727\/revisions"}],"predecessor-version":[{"id":4732,"href":"https:\/\/visualconstructionmarketing.com\/2014\/wp-json\/wp\/v2\/project\/4727\/revisions\/4732"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visualconstructionmarketing.com\/2014\/wp-json\/wp\/v2\/media\/4729"}],"wp:attachment":[{"href":"https:\/\/visualconstructionmarketing.com\/2014\/wp-json\/wp\/v2\/media?parent=4727"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/visualconstructionmarketing.com\/2014\/wp-json\/wp\/v2\/project_category?post=4727"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/visualconstructionmarketing.com\/2014\/wp-json\/wp\/v2\/project_tag?post=4727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n