{"id":4323,"date":"2016-02-18T21:49:59","date_gmt":"2016-02-18T21:49:59","guid":{"rendered":"http:\/\/www.visualconstructionmarketing.com\/?post_type=project&#038;p=4323"},"modified":"2016-02-25T21:14:21","modified_gmt":"2016-02-25T21:14:21","slug":"kurastone-animated-installation-video","status":"publish","type":"project","link":"https:\/\/visualconstructionmarketing.com\/2014\/project\/kurastone-animated-installation-video\/","title":{"rendered":"Kurastone Animated Installation Video"},"content":{"rendered":"<p>[et_pb_section admin_label=&#8221;Section&#8221; fullwidth=&#8221;on&#8221; specialty=&#8221;off&#8221; background_image=&#8221;http:\/\/www.visualconstructionmarketing.com\/2014\/wp-content\/uploads\/2013\/12\/products-dark.jpg&#8221; transparent_background=&#8221;off&#8221; allow_player_pause=&#8221;off&#8221; inner_shadow=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; padding_mobile=&#8221;off&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; 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fullwidth=&#8221;off&#8221; specialty=&#8221;off&#8221;][et_pb_row admin_label=&#8221;row&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Text&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h4>Project Description<\/h4>\n<p>I&#8217;m particularly proud of this video. \u00a0The product is a simulated stone product in which each unit is different and geometrically complex. \u00a0After years of working on a way to capture, and simulate this sort of complexity in a 3d photorealistic model, I finally feel like I have got it right.<\/p>\n<p>With products like this, the selling point isn&#8217;t just the final look, the selling point is the installation process. \u00a0Without a video like this, that selling point is very hard to communicate.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section admin_label=&#8221;section&#8221; 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