{"id":930,"date":"2013-06-11T11:04:08","date_gmt":"2013-06-11T16:04:08","guid":{"rendered":"http:\/\/www.visualconstructionmarketing.com\/?p=930"},"modified":"2014-01-12T04:29:34","modified_gmt":"2014-01-12T04:29:34","slug":"trade-show-displays-for-building-materials-products","status":"publish","type":"post","link":"https:\/\/visualconstructionmarketing.com\/2014\/trade-show-displays-for-building-materials-products\/","title":{"rendered":"Trade Show Displays for Building Materials and Products"},"content":{"rendered":"

Start Here >What’s the goal of your trade show display?<\/h2>\n

This is an often skipped step. \u00a0It seems like many trade show exhibitors have a pre-set display that they have always used and have a set routine they go through. \u00a0 The exhibits look the same, year after year, and I’m guessing the results are lackluster. \u00a0 Step one is to define the desired outcome. \u00a0 If you determine first whether your trade show efforts are going towards grabbing attention, strengthening your overall brand, launching a new product or gathering leads? \u00a0 Here is a great article about setting your strategy and measuring the results \u00a0> How to Make Building Material Trade Shows Pay Off<\/a><\/p>\n

Get great trade show display graphics to support your goal.<\/h2>\n

All Building materials need to be presented in the best way possible. \u00a0 At a trade show display, this is the time to spare no expense, pull out all the stops and wow your audience. \u00a0 You’ll only have a few seconds while passers-by decide whether to stop and check out your booth or not. \u00a0 I guess you have to have some sort of free give-away or gimmick to grab attention, but your products have to sing loudly on their own.<\/p>\n

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3d Rendering of an “in-the-wall” product<\/p><\/div>\n

Have Samples of your best products at your trade show display<\/h2>\n

Having samples of actual products is always a great thing, along with photographs of finished projects. \u00a0 This is great for building materials and products that are going to be seen once a project is finished, but what if they aren’t? \u00a0What if they just aren’t that fun to look at? \u00a0 Use a cue from Mcdonald’s in this case. \u00a0 This post explains more \u00a0> \u00a0\u00a0You so want one \u2013 Applying Lessons Learned from McDonald\u2019s to Building Product Visual Marketing<\/a><\/p>\n

Make a great first impression with your trade show graphics<\/h2>\n

Your trade show display and everything in it are going to make a first impression, it must be obvious at a glance that you know what your are doing, that you have quality products and that you take pride in them. \u00a0 If you don’t take pride in them, nobody else will. \u00a0 \u00a0Here’s more on first impressions >\u00a0One Tenth of One Second \u2013 All The Time your Product Has to Make a Great Visual Impression<\/a><\/p>\n

People just love video at trade show displays<\/h2>\n