{"id":844,"date":"2013-05-30T08:30:58","date_gmt":"2013-05-30T13:30:58","guid":{"rendered":"http:\/\/www.visualconstructionmarketing.com\/?p=844"},"modified":"2014-01-12T04:37:15","modified_gmt":"2014-01-12T04:37:15","slug":"3d-animation-for-building-products-case-study","status":"publish","type":"post","link":"https:\/\/visualconstructionmarketing.com\/2014\/3d-animation-for-building-products-case-study\/","title":{"rendered":"Building Product Marketing Case Study &#8211; 3d Animation &#038; Video"},"content":{"rendered":"<p style=\"text-align: left;\"><b>Introduction<\/b><\/p>\n<p style=\"text-align: left;\">Depending on the nature of the product, building product marketing can be a straightforward process, or it can be very challenging. \u00a0 For building products that are finish materials, like claddings and finishes, some photographs of a finished project are a no-brainer. \u00a0 When you are dealing with building products which are not part of the esthetic scheme of a design, or are hidden inside a wall never to be seen again, it is a much more challenging visual marketing exercise. \u00a0 When a not-so-attractive product needs to be visually demonstrated and displayed, 3d animations and video are the best solution. \u00a0This case study demonstrates the power of 3d rendering and animation as an educational and persuasive sales tool, team training tool and customer support solution.<\/p>\n<p style=\"text-align: left;\"><b>The Challenge<\/b><\/p>\n<ul style=\"text-align: left;\">\n<li>Explain what the Cemco Fas-Track and Deflection Drift Angle are (features &amp; benefits)<\/li>\n<li>Demonstrate how the product are installed in a wall<\/li>\n<li>Express why one should choose the products<\/li>\n<li>Take these rather mundane objects and make them look their best visually<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><b>Step One &#8211; Modeling, Texturing &amp; Rendering the Products<\/b><\/p>\n<p style=\"text-align: left;\">The first step was to create 3d models of the products and create textures that realistically represent the building products for this animation. \u00a0 They are displayed below:<\/p>\n<div id=\"attachment_615\" style=\"width: 910px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/visualconstructionmarketing.com\/2014\/wp-content\/uploads\/2013\/04\/dda-rendering.jpg\"><img decoding=\"async\" aria-describedby=\"caption-attachment-615\" loading=\"lazy\" class=\"size-full wp-image-615\" alt=\"Tracksafe \" src=\"https:\/\/visualconstructionmarketing.com\/2014\/wp-content\/uploads\/2013\/04\/dda-rendering.jpg\" width=\"900\" height=\"521\" srcset=\"https:\/\/visualconstructionmarketing.com\/2014\/wp-content\/uploads\/2013\/04\/dda-rendering.jpg 900w, https:\/\/visualconstructionmarketing.com\/2014\/wp-content\/uploads\/2013\/04\/dda-rendering-300x173.jpg 300w, https:\/\/visualconstructionmarketing.com\/2014\/wp-content\/uploads\/2013\/04\/dda-rendering-400x231.jpg 400w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><p id=\"caption-attachment-615\" class=\"wp-caption-text\">Tracksafe<\/p><\/div>\n<div id=\"attachment_626\" style=\"width: 860px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/visualconstructionmarketing.com\/2014\/wp-content\/uploads\/2013\/04\/fastrak.jpg\"><img decoding=\"async\" aria-describedby=\"caption-attachment-626\" loading=\"lazy\" class=\"size-full wp-image-626\" alt=\"Fas Trak Rendering - 4-9-13\" src=\"https:\/\/visualconstructionmarketing.com\/2014\/wp-content\/uploads\/2013\/04\/fastrak.jpg\" width=\"850\" height=\"503\" srcset=\"https:\/\/visualconstructionmarketing.com\/2014\/wp-content\/uploads\/2013\/04\/fastrak.jpg 850w, https:\/\/visualconstructionmarketing.com\/2014\/wp-content\/uploads\/2013\/04\/fastrak-300x177.jpg 300w, https:\/\/visualconstructionmarketing.com\/2014\/wp-content\/uploads\/2013\/04\/fastrak-400x236.jpg 400w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><p id=\"caption-attachment-626\" class=\"wp-caption-text\">Fas Trak Rendering &#8211; 4-9-13<\/p><\/div>\n<p style=\"text-align: left;\"><b>Step Two &#8211; Setting the scene<\/b><\/p>\n<p style=\"text-align: left;\">I chose to create a scene that had enough contextual information so the viewer knows we are looking at an interior partition in a structure with the desired construction type to best showcase this product without distracting the eye.<\/p>\n<div id=\"attachment_851\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/visualconstructionmarketing.com\/2014\/wp-content\/uploads\/2013\/05\/cemco-scene.jpg\"><img decoding=\"async\" aria-describedby=\"caption-attachment-851\" loading=\"lazy\" class=\"size-full wp-image-851\" alt=\"3d Animation\" src=\"https:\/\/visualconstructionmarketing.com\/2014\/wp-content\/uploads\/2013\/05\/cemco-scene.jpg\" width=\"600\" height=\"337\" srcset=\"https:\/\/visualconstructionmarketing.com\/2014\/wp-content\/uploads\/2013\/05\/cemco-scene.jpg 600w, https:\/\/visualconstructionmarketing.com\/2014\/wp-content\/uploads\/2013\/05\/cemco-scene-300x168.jpg 300w, https:\/\/visualconstructionmarketing.com\/2014\/wp-content\/uploads\/2013\/05\/cemco-scene-400x224.jpg 400w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><p id=\"caption-attachment-851\" class=\"wp-caption-text\">Scene Setup \/ Context<\/p><\/div>\n<p style=\"text-align: left;\"><b>Step Three &#8211; Setting things in motion<\/b><\/p>\n<p style=\"text-align: left;\">Once the scene was setup and the necessary parts were modeled, I began the animation process by creating a storyboard that tells what is going to happen at what time. \u00a0 Once the storyboard is edited back and forth with the client and approved, \u00a0the animation starts to take shape. \u00a0 Once all the parts are moving properly and everything is checked to be accurate, we move on to step four &#8211; annotation and narration.<\/p>\n<p style=\"text-align: left;\"><b>Step Four &#8211; Annotation and Narration<\/b><\/p>\n<p style=\"text-align: left;\">This is where the microphone comes out and the narration explains what is happening. \u00a0 Text and other graphics are mixed in to make the presentation as clear as possible.<\/p>\n<p style=\"text-align: left;\"><b>The Final Product<\/b><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/54t9QJsO5bI?&amp;rel=0&amp;vq=hd720&amp;autohide=1\" height=\"503\" width=\"962\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<h3 style=\"text-align: center;\">Testimonial<\/h3>\n<p style=\"text-align: center;\">&#8220;I\u2019m a product manager and I cover the entire US. Obviously I cannot accompany each salesman during their sales presentation but having a 2-1\/2 minute video point out all the highlights of the system is huge help. Our customer\u2019s time is very valuable and many times you only have a few minutes to pitch a product. The video gets directly to the point, pecks their interest and opens up the dialogue.&#8221;<\/p>\n<h3 style=\"text-align: left;\">Related Articles of Interest :<\/h3>\n<ul>\n<li>\n<h3><a href=\"http:\/\/www.visualconstructionmarketing.com\/improve-customer-experience-using-3d-animation\/\">Improve Customer Experience Using 3d Animation<\/a><\/h3>\n<\/li>\n<li>\n<h3><a title=\"You so want one \u2013 Applying Lessons Learned from McDonald\u2019s to Building Product Visual Marketing\" href=\"http:\/\/www.visualconstructionmarketing.com\/you-so-want-one\/\">You so want one &#8211; Applying Lessons Learned from McDonald&#8217;s to Building Product Marketing<\/a><\/h3>\n<h3><\/h3>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Introduction Depending on the nature of the product, building product marketing can be a straightforward process, or it can be very challenging. \u00a0 For building products that are finish materials, like claddings and finishes, some photographs of a finished project are a no-brainer. \u00a0 When you are dealing with building products which are not part [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":854,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-visual-marketing-case-studies"],"_links":{"self":[{"href":"https:\/\/visualconstructionmarketing.com\/2014\/wp-json\/wp\/v2\/posts\/844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visualconstructionmarketing.com\/2014\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visualconstructionmarketing.com\/2014\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visualconstructionmarketing.com\/2014\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/visualconstructionmarketing.com\/2014\/wp-json\/wp\/v2\/comments?post=844"}],"version-history":[{"count":2,"href":"https:\/\/visualconstructionmarketing.com\/2014\/wp-json\/wp\/v2\/posts\/844\/revisions"}],"predecessor-version":[{"id":2280,"href":"https:\/\/visualconstructionmarketing.com\/2014\/wp-json\/wp\/v2\/posts\/844\/revisions\/2280"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visualconstructionmarketing.com\/2014\/wp-json\/wp\/v2\/media\/854"}],"wp:attachment":[{"href":"https:\/\/visualconstructionmarketing.com\/2014\/wp-json\/wp\/v2\/media?parent=844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visualconstructionmarketing.com\/2014\/wp-json\/wp\/v2\/categories?post=844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visualconstructionmarketing.com\/2014\/wp-json\/wp\/v2\/tags?post=844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}