{"id":5078,"date":"2016-12-20T11:00:42","date_gmt":"2016-12-20T11:00:42","guid":{"rendered":"http:\/\/www.visualconstructionmarketing.com\/?p=5078"},"modified":"2016-12-17T18:45:46","modified_gmt":"2016-12-17T18:45:46","slug":"the-astounding-way-the-brain-works-in-building-material-marketing","status":"publish","type":"post","link":"https:\/\/visualconstructionmarketing.com\/2014\/the-astounding-way-the-brain-works-in-building-material-marketing\/","title":{"rendered":"The Astounding Way the Brain Works in Building Material Marketing"},"content":{"rendered":"

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When considering how the visual impressions influence buyers<\/a>, it is important to understand the brain and the psychology of the mind. We all kind of understand that attractive things get our attention and that we desire beauty over the ugly, but why? Understanding the science behind this universal truth will help you market your products more effectively. Let\u2019s dive into how the brain takes in data.<\/p>\n

The Connection<\/strong><\/h3>\n

The first thing that occurs when we see a product (or anything for that matter) is the brain makes a decision as to how and IF it will connect with this item in a meaningful way. Obviously, the goal is to have people connect with your product, because ultimately a connection is saying “this is attractive” (in some way). So just how does the brain connect? The brain takes in visual stimuli and digests or decodes it, then determines how relevant\u00a0it is.<\/p>\n

The Decision-Making<\/strong><\/h3>\n

When marketing your goods or services, your goal is to bring the client to the point of a decision \u2013 a positive decision to purchase what you are selling. The interesting news about the workings of the brain is that after decoding your product, it then decides if it should send the information to the decision-making portion of the brain. In other words, the brain is divided into three parts with each serving a different function. When concrete products are first introduced to the brain, they are either rejected as irrelevant or sent on to the part of the brain that is responsible for decisions. If the product you are selling never reaches this point, then there is little hope you will make a sale. That first impression is key!<\/p>\n

The First Impression<\/strong><\/h3>\n

There are certain factors about your product and the presentation of it that will cause the brain to send it over to the decision section. Once you have it in that “department” of the brain, the chances of a sale are much greater. Some of these factors include:<\/p>\n

    \n
  • Pursues the visual.<\/li>\n
  • Takes notice of the unusual.<\/li>\n
  • Feeds on contrasts in either visual images, words, or a combination of the two.<\/li>\n
  • Desires quick summarized information.<\/li>\n<\/ul>\n

    [\/et_pb_text][et_pb_text admin_label=”About the author” global_module=”3895″ saved_tabs=”all” background_layout=”light” text_orientation=”justified” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

    About the Author :<\/p>\n

    Jason Yana has 2 decades of experience in architectural technology, 3d graphics and construction marketing. This unique combination provides highly-effective visual representations of building products that fuel marketing and support efforts.<\/p>\n

    His award-winning body of work informs, inspires and educates building product customers.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    When considering how the visual impressions influence buyers, it is important to understand the brain and the psychology of the mind. We all kind of understand that attractive things get our attention and that we desire beauty over the ugly, but why? Understanding the science behind this universal truth will help you market your products […]<\/p>\n","protected":false},"author":1,"featured_media":5083,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12,3],"tags":[],"class_list":["post-5078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-building-product-marketing","category-visual-marketing-blog"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t