{"id":5024,"date":"2016-11-29T11:00:18","date_gmt":"2016-11-29T11:00:18","guid":{"rendered":"http:\/\/www.visualconstructionmarketing.com\/?p=5024"},"modified":"2016-11-18T19:07:08","modified_gmt":"2016-11-18T19:07:08","slug":"3-reasons-visual-impressions-influence-buyers-of-building-materials","status":"publish","type":"post","link":"https:\/\/visualconstructionmarketing.com\/2014\/3-reasons-visual-impressions-influence-buyers-of-building-materials\/","title":{"rendered":"3 Reasons Visual Impressions Influence Buyers of Building Materials"},"content":{"rendered":"
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Did you know your brain can process an entire image in as little as 13 milliseconds, according to\u00a0Kurzweil Accelerating Intelligence<\/a>?<\/p>\n

It is no wonder that marketers, educators, business owners, and others utilize visuals to get a message across. Even fiction writers create word pictures\u00a0because they know the value of the image. It is a given that people gravitate to the visual, but just\u00a0how do visual impressions influence buyers?<\/a><\/p>\n

Love at first sight<\/strong><\/h3>\n

We have all heard the expression \u201clove at first sight\u201d as used in a romantic context, but something in that phrase requires a closer look. The expression comes from classical literature and was used to describe the phenomenon of being love struck through the visual. One writer<\/a> describing it this way, \u201cit runs through the eyes down to the soul.\u201d The eye has been a gate leading to strong emotion; it also impresses buyers, sometimes with an obvious \u201cwow\u201d, other times, more subtly.<\/p>\n

First impressions are lasting<\/strong><\/h3>\n

People do it naturally, without realizing it, and sometimes even subconsciously, but we all do it \u2013 we form impressions of people within the first few minutes of meeting the individual. Furthermore, people assess us, too. What does this tell us? Again, visual impressions influence people. We don\u2019t just make judgments on people during the first few minutes, but the same is done concerning products, services, and brands. Consider the impression a buyer has if a contractor is showing his presentation on a rumpled up brochure versus the one who demonstrates his product using 3D graphics or video animation.<\/p>\n

Quality visuals count<\/strong><\/h3>\n

It is established that visuals and first impressions are necessary to draw buyers in. High-quality visuals are key to enhancing interest in the product or service. Two-dimensional visuals are ok, but if you are looking to capture the buyer\u2019s attention, three-dimensional figures and video creations stimulate greater enthusiasm. We live in a 3D world, so people relate better to 3D images, as well as video recordings.<\/p>\n

About the Author :<\/strong><\/p>\n

Jason Yana has 2 decades of experience in architectural technology, 3d graphics and construction marketing. This unique combination provides highly-effective visual representations of building products that fuel marketing and support efforts.<\/p>\n

His award-winning body of work informs, inspires and educates building product customers.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Did you know your brain can process an entire image in as little as 13 milliseconds, according to\u00a0Kurzweil Accelerating Intelligence? It is no wonder that marketers, educators, business owners, and others utilize visuals to get a message across. Even fiction writers create word pictures\u00a0because they know the value of the image. It is a given […]<\/p>\n","protected":false},"author":1,"featured_media":5026,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-5024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-visual-marketing-blog"],"_links":{"self":[{"href":"https:\/\/visualconstructionmarketing.com\/2014\/wp-json\/wp\/v2\/posts\/5024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visualconstructionmarketing.com\/2014\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visualconstructionmarketing.com\/2014\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visualconstructionmarketing.com\/2014\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/visualconstructionmarketing.com\/2014\/wp-json\/wp\/v2\/comments?post=5024"}],"version-history":[{"count":1,"href":"https:\/\/visualconstructionmarketing.com\/2014\/wp-json\/wp\/v2\/posts\/5024\/revisions"}],"predecessor-version":[{"id":5025,"href":"https:\/\/visualconstructionmarketing.com\/2014\/wp-json\/wp\/v2\/posts\/5024\/revisions\/5025"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visualconstructionmarketing.com\/2014\/wp-json\/wp\/v2\/media\/5026"}],"wp:attachment":[{"href":"https:\/\/visualconstructionmarketing.com\/2014\/wp-json\/wp\/v2\/media?parent=5024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visualconstructionmarketing.com\/2014\/wp-json\/wp\/v2\/categories?post=5024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visualconstructionmarketing.com\/2014\/wp-json\/wp\/v2\/tags?post=5024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}