{"id":5021,"date":"2016-11-22T11:00:02","date_gmt":"2016-11-22T11:00:02","guid":{"rendered":"http:\/\/www.visualconstructionmarketing.com\/?p=5021"},"modified":"2016-11-18T18:58:43","modified_gmt":"2016-11-18T18:58:43","slug":"a-look-ahead-data-on-the-effectiveness-and-popularity-of-video-for-sales-marketing-of-building-materials","status":"publish","type":"post","link":"https:\/\/visualconstructionmarketing.com\/2014\/a-look-ahead-data-on-the-effectiveness-and-popularity-of-video-for-sales-marketing-of-building-materials\/","title":{"rendered":"A look Ahead – Data on the Effectiveness and Popularity of Video for Sales & Marketing of Building Materials"},"content":{"rendered":"
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80% of all Internet Traffic Will be Video by 2019<\/h2>\n

According to Forbes.com<\/a>, <\/em>2015 was the “Year of Video Marketing”. If that was the case, then don’t expect the trend to slow down anytime soon, 2016 has the potential to be even more transformational — it is estimated that 80% of all internet traffic will be video by 2019.<\/p>\n

It Won’t Just Be About YouTube<\/h3>\n

YouTube<\/a> has become the 600-pound gorilla in the room with over 4 billion views per day. YouTube is\u00a0the<\/em> place to show your branded video content if you want to connect with your audience. Branded videos are simply videos produced and published under the company’s brand name. These videos range from interviews with spokespeople, executives or customers, to how-to videos on using or installing products. Having video content produced reliably and staying on top of trends in video production has become a niche in itself.<\/p>\n

Even with YouTube’s importance, there will be more migration of video content to branded URLs in 2016. Web designers and marketers are finding more ways to integrate videos into websites to make them seem less static. Home pages are increasingly using background videos to make the pages more vibrant and welcoming. Since the home page is generally the first page seen by a prospective customer, it pays to invest time in its design and attractiveness.<\/p>\n

Deeper into the website, video usage will be more prevalent in the promotional area; how-to videos, videos of the product\/service in action and video testimonials will play a larger role in web content.<\/p>\n

We Have the Attention Span of a Gnat<\/h3>\n

“This gravitation toward visual posts is based on human preferences. The average person\u2019s attention span in 2015 was 8.25 seconds<\/a>. Thus, most social media users aren\u2019t going to read an entire article; they simply want the basics.” (Forbes.com<\/a>)<\/p><\/blockquote>\n

Staying on top of the online trends involves a great deal of work and time. Not capitalizing on a trend can end up costing a business a great deal by way of lost opportunity. Finding a cutting edge partner in producing video content is a great way to keep current and maximize your online exposure.<\/p>\n

Videos can be a quick and fun video you take with your iphone, videos taken at the jobsite or the kind of 3d animated videos we do at JYS which demonstrate the what, how and why of your products.<\/p>\n

 <\/p>\n<\/div>\n

About the Author :<\/strong><\/p>\n

Jason Yana has 2 decades of experience in architectural technology, 3d graphics and construction marketing. This unique combination provides highly-effective visual representations of building products that fuel marketing and support efforts.<\/p>\n

His award-winning body of work informs, inspires and educates building product customers.<\/p>\n","protected":false},"excerpt":{"rendered":"

80% of all Internet Traffic Will be Video by 2019 According to Forbes.com, 2015 was the “Year of Video Marketing”. If that was the case, then don’t expect the trend to slow down anytime soon, 2016 has the potential to be even more transformational — it is estimated that 80% of all internet traffic will […]<\/p>\n","protected":false},"author":1,"featured_media":5022,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-5021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-visual-marketing-blog"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t