Since everyone reading this would like to sell more building products and materials, what is the most effective way to communicate the value of our products in the eyes of our customers? \u00a0 For that matter, what is the most effective way to communicate with any human being? \u00a0 \u00a0It may help if we take a look at how people learn best. \u00a0Do different people learn differently? \u00a0<\/span><\/p>\n <\/p>\n What type of learner are you? \u00a0what type of learner is your customer?\u00a0<\/span><\/p>\n This idea of visual, auditory and kinesthetic learning is a very popular theory, but there is no evidence to support it. \u00a0 The latest research shows that we are all visual learners. \u00a0Neuroscientists call this erroneous way of understanding learning a “neuromyth”. \u00a0\u00a0<\/span><\/p>\n Here is the reason, more than 50 percent of the brain is dedicated to processing images. \u00a0<\/span>Yes, 50 percent of the brain. \u00a0not hearing, not touching. \u00a0 <\/span>There are six different parts of the brain that handle visuals. \u00a0 Engaging our audiences on a visual level should not be underestimated.\u00a0<\/span><\/p>\n <\/p>\n \u00a0I hope this gives you some motivation to take a new look at how you are presenting your products to customers.<\/p>\n Regards,<\/p>\n JY<\/p>\n [\/et_pb_text][et_pb_text admin_label=”About the author” saved_tabs=”all” background_layout=”light” text_orientation=”left” text_font_size=”14″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_module=”3895″]<\/p>\n About the Author :<\/p>\n Jason Yana has 2 decades of experience in architectural technology, 3d graphics and construction marketing. This unique combination provides highly-effective visual representations of building products that fuel marketing and support efforts.<\/p>\n His award-winning body of work informs, inspires and educates building product customers.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" The Myth of Learning Styles Since everyone reading this would like to sell more building products and materials, what is the most effective way to communicate the value of our products in the eyes of our customers? \u00a0 For that matter, what is the most effective way to communicate with any human being? \u00a0 \u00a0It […]<\/p>\n","protected":false},"author":1,"featured_media":4751,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-4742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-visual-marketing-blog"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t![\"myth-image\"](\"http:\/\/www.visualconstructionmarketing.com\/2014\/wp-content\/uploads\/2016\/04\/myth-image.jpg\")
For years, there has been this concept we have all heard about \u201clearning styles\u201d \u00a0visual learners, auditory learners and kinesthetic learners.<\/p>\n\n
The latest research actually shows that we are all visual learners. \u00a0<\/span><\/strong><\/h2>\n
![\"visual-learners\"](\"http:\/\/www.visualconstructionmarketing.com\/2014\/wp-content\/uploads\/2016\/04\/visual-learners-1024x579.jpg\")
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Since images have the power to influence our emotions & our sense of well-being, they have to have a huge effect on how our customers feel about our products.<\/span><\/h2>\n
![\"badger\"](\"http:\/\/www.visualconstructionmarketing.com\/2014\/wp-content\/uploads\/2016\/04\/badger-1024x577.jpg\")
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