This is great, this shows that the construction industry is getting involved and understanding that people are going to research products and services online far before they contact you. \u00a0 They will search the internet, or ask their network of contacts for advice online, or they will see quality content produced by a manufacturer or service provider online and they will take notice.<\/p>\n
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The Most Used Social Platform Used by Manufacturers is YouTube<\/h3>\n![\"Video](\"https:\/\/visualconstructionmarketing.com\/2014\/wp-content\/uploads\/2014\/08\/platformused.jpg\")
<\/a>Video is the Medium of Choice for Manufacturers<\/p><\/div>\n
In a study “B2b Manufacturing Content Marketing, 2014 Benchmarks, Budgets and Trends – North America<\/a>” \u00a0it was found that the top social media platform used was youtube video.<\/p>\nThis makes a whole lot of sense because there is nothing more engaging and powerful than video to demonstrate the what, how and why of a product.<\/p>\n
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The Butt-Crack of a Tradesperson Will not Sell Building Products<\/h3>\n![\"Only](\"https:\/\/visualconstructionmarketing.com\/2014\/wp-content\/uploads\/2014\/08\/3percent.jpg\")
<\/a>Only 3% Rate It as Effective, Let’s Fix This.<\/p><\/div>\n
Using video to market building products is a double-edge sword, however. \u00a0 \u00a0If you think that throwing up a 20 minute video from a handheld camera on a job-site is going to help sell your products and get them specified, I am afraid that you are going to be disappointed with the results. \u00a0 \u00a0Video needs to be professional, to the point and it needs to make the product the star of the show. \u00a0I’m talking about a 3o second video, \u00a0a one or two minute video, which captures attention, informs, educates and convinces elegantly.<\/p>\n
So, according to the research, only 3% of the manufacturers surveyed found their video content to be effective, \u00a0lets fix this . . .<\/p>\n
<\/h3>\n<\/h3>\nHere are three forms of engaging video for building product content marketing.<\/b><\/h3>\n
Video is the most popular medium for manufacturers to share content, and the biggest challenge is finding engaging video content to share about products.<\/p>\n
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1. The 3d Animated Marketing Video to demonstrate visually how a product works and why someone should use it<\/strong><\/p>\n
<\/a>Video is the Medium of Choice for Manufacturers<\/p><\/div>\n
In a study “B2b Manufacturing Content Marketing, 2014 Benchmarks, Budgets and Trends – North America<\/a>” \u00a0it was found that the top social media platform used was youtube video.<\/p>\n This makes a whole lot of sense because there is nothing more engaging and powerful than video to demonstrate the what, how and why of a product.<\/p>\n <\/p>\n <\/p>\n Only 3% Rate It as Effective, Let’s Fix This.<\/p><\/div>\n Using video to market building products is a double-edge sword, however. \u00a0 \u00a0If you think that throwing up a 20 minute video from a handheld camera on a job-site is going to help sell your products and get them specified, I am afraid that you are going to be disappointed with the results. \u00a0 \u00a0Video needs to be professional, to the point and it needs to make the product the star of the show. \u00a0I’m talking about a 3o second video, \u00a0a one or two minute video, which captures attention, informs, educates and convinces elegantly.<\/p>\n So, according to the research, only 3% of the manufacturers surveyed found their video content to be effective, \u00a0lets fix this . . .<\/p>\n Video is the most popular medium for manufacturers to share content, and the biggest challenge is finding engaging video content to share about products.<\/p>\n <\/p>\n 1. The 3d Animated Marketing Video to demonstrate visually how a product works and why someone should use it<\/strong><\/p>\nThe Butt-Crack of a Tradesperson Will not Sell Building Products<\/h3>\n
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Here are three forms of engaging video for building product content marketing.<\/b><\/h3>\n