{"id":1845,"date":"2012-09-27T16:51:12","date_gmt":"2012-09-27T16:51:12","guid":{"rendered":"http:\/\/www.visualconstructionmarketing.com\/?p=11"},"modified":"2014-01-12T05:18:28","modified_gmt":"2014-01-12T05:18:28","slug":"do-you-think-your-building-products-are-beautiful","status":"publish","type":"post","link":"https:\/\/visualconstructionmarketing.com\/2014\/do-you-think-your-building-products-are-beautiful\/","title":{"rendered":"Do You Think Your Building Products Are Beautiful?"},"content":{"rendered":"

Construction materials are not always the most glamorous of products, let\u2019s face it, no matter how much pride, energy, research and development one puts into a concrete expansion anchor, not many of your customers are going to have an emotional experience looking at a metal anchor on your website. \u00a0\u00a0It\u2019s just something they need to fasten that chunk of stone to another chunk of concrete that will be buried inside a wall. \u00a0It is likely that the project architect or spec writer who chose that product will ever actually ever see it in person. \u00a0\u00a0\u00a0\u00a0Therefore, you don\u2019t need to use images of your products to sell to them right?<\/p>\n

\"metalanchors\"<\/a><\/p>\n

YOUR PRODUCTS ARE BEAUTIFUL<\/strong><\/p>\n

\u201cDesign is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it\u2019s really how it works\u201d \u00a0Steve Jobs.<\/p>\n

\"ADVANTECH-tile4\"<\/a>
\n<\/strong>When you show your products in your promotional materials, your installation instructions, your suggested details, \u00a0the main goal is to show that the product is designed well. \u00a0\u00a0It will perform it\u2019s function properly. \u00a0The beauty of a functional object, which most construction products are, lies in it\u2019s ability to perform. \u00a0\u00a0I see any well designed object as being intrinsically beautiful. \u00a0If you don\u2019t realize this, \u00a0stop and look again at your products and see the beauty in them. \u00a0\u00a0If you show your customers ads, drawings, illustrations that draw attention to the beauty of the design – you just created an emotional connection leaving a positive impression.<\/p>\n","protected":false},"excerpt":{"rendered":"

Construction materials are not always the most glamorous of products, let\u2019s face it, no matter how much pride, energy, research and development one puts into a concrete expansion anchor, not many of your customers are going to have an emotional experience looking at a metal anchor on your website. \u00a0\u00a0It\u2019s just something they need to […]<\/p>\n","protected":false},"author":2,"featured_media":231,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-1845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-building-product-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t