{"id":1141,"date":"2013-07-29T23:58:19","date_gmt":"2013-07-30T04:58:19","guid":{"rendered":"http:\/\/www.visualconstructionmarketing.com\/?p=1141"},"modified":"2015-10-13T13:55:15","modified_gmt":"2015-10-13T13:55:15","slug":"visualizations-emotionally-connect-building-products-with-customers","status":"publish","type":"post","link":"https:\/\/visualconstructionmarketing.com\/2014\/visualizations-emotionally-connect-building-products-with-customers\/","title":{"rendered":"Visualizations Emotionally Connect Building Products with Customers"},"content":{"rendered":"

Start with the end in mind<\/h3>\n

If your product is any darn good, it makes someone’s life better, if only for a moment. \u00a0 Ponder, if you will, for a moment how your product is going to make a customer’s life better in some way. \u00a0 Will it save them time? \u00a0will it save them money? \u00a0 Will it make their home, or commercial building more efficient, more attractive, more structurally sound? \u00a0 \u00a0Are you thinking about it? \u00a0 hold that thought \u00a0. .<\/p>\n

Marketing is Empathy<\/h3>\n

Knowing with whom you are speaking to is crucial for marketing. \u00a0 This holds true with the images you use of your products. \u00a0 Understanding the problems, difficulties and challenges of your customers is a great place to start. \u00a0 What are the needs your product is fulfilling and what are the feelings behind those needs? \u00a0 If your visual communications can speak to those feelings, you will make a more intimate connection and have far more success.<\/p>\n

Example #1 Strength & Stability<\/h3>\n

This product, like many I am asked to illustrate, is never seen once a home is built. \u00a0It goes under the floors and provides superior durability and strength. \u00a0 To communicate the feeling of stability and strength to a homeowner, we decided to take them to a kitchen. \u00a0 A kitchen they could see their family cooking, gathering and dining in. \u00a0Using photorealistic rendering, we then peeled away the floor, showing what is beneath the kitchen of their dreams – the solid foundation on which it sits.<\/p>\n

\"whitekitchenpreview12\"<\/a><\/p>\n

In the second illustration we lifted the kitchen off the floor and used arrows to depict the weight of the situation. \u00a0In the final layout the actual weights of each item are estimated and printed on the arrows themselves to further drive home the concept.<\/p>\n

\"gravitykitchen1200\"<\/a>
\n<\/a><\/p>\n

Example #2 Protection – Safety – Weatherability<\/h3>\n

So many building products are about keeping out the elements. \u00a0 Keeping water out of a structure is always one of the biggest challenges. \u00a0 What homeowner or building owner doesn’t worry about leaks?<\/p>\n

\"rainimage\"<\/a><\/p>\n

Regards and I hope you make an emotional connection today.<\/p>\n

-JY<\/p>\n

About the Author :<\/p>\n

Jason Yana has 2 decades of experience in architectural technology, 3d graphics and construction marketing. This unique combination provides highly-effective visual representations of building products that fuel marketing and support efforts.<\/p>\n

His award-winning body of work informs, inspires and educates building product customers.<\/p>\n","protected":false},"excerpt":{"rendered":"

Start with the end in mind If your product is any darn good, it makes someone’s life better, if only for a moment. \u00a0 Ponder, if you will, for a moment how your product is going to make a customer’s life better in some way. \u00a0 Will it save them time? \u00a0will it save them […]<\/p>\n","protected":false},"author":2,"featured_media":1146,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12,1,3],"tags":[],"class_list":["post-1141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-building-product-marketing","category-uncategorized","category-visual-marketing-blog"],"_links":{"self":[{"href":"https:\/\/visualconstructionmarketing.com\/2014\/wp-json\/wp\/v2\/posts\/1141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visualconstructionmarketing.com\/2014\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visualconstructionmarketing.com\/2014\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visualconstructionmarketing.com\/2014\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/visualconstructionmarketing.com\/2014\/wp-json\/wp\/v2\/comments?post=1141"}],"version-history":[{"count":4,"href":"https:\/\/visualconstructionmarketing.com\/2014\/wp-json\/wp\/v2\/posts\/1141\/revisions"}],"predecessor-version":[{"id":3492,"href":"https:\/\/visualconstructionmarketing.com\/2014\/wp-json\/wp\/v2\/posts\/1141\/revisions\/3492"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visualconstructionmarketing.com\/2014\/wp-json\/wp\/v2\/media\/1146"}],"wp:attachment":[{"href":"https:\/\/visualconstructionmarketing.com\/2014\/wp-json\/wp\/v2\/media?parent=1141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visualconstructionmarketing.com\/2014\/wp-json\/wp\/v2\/categories?post=1141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visualconstructionmarketing.com\/2014\/wp-json\/wp\/v2\/tags?post=1141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}