Early Disclaimer – Yes I am writing this article trying to convince you that my services are valuable and necessary. \u00a0You can look at this as self-serving, and it is, but I don’t write about the value of visual marketing because I provide it as a service, I provide visual marketing as a service because I believe it is paramount to success in the marketing of building products. \u00a0If all my writing does is make you take a second look at how your present your products to the world, I count that as a success.<\/p>\n
I’m sure you have the most talented people out there on the streets showing your products off to your prospective customers and regardless of how talented they are, they still need ammunition. \u00a0 Whether you hire the best consultants and product photographers to showcase your products, or someone like me to do great 3d renderings of your products – you just have to do something to make a positive visual impression. \u00a0It sounds so simple, but it is often overlooked. \u00a0It is most often overlooked for products that aren’t meant to be pretty – the utilitarian things that will never be seen once a project is finished – I think it’s more important than ever in this case to act like McDonald’s and make something that isn’t necessarily pretty look awesome in your advertising and marketing. \u00a0 See this article <\/a>to see what I mean about McDonald’s.<\/p>\n Construction details provided by the manufacturer are a big part of sales and marketing. \u00a0 Sure, they can be a mundane pdf or dwg download that you bury seven levels deep on your web site, and that is fine, but think for a moment about what that says about your products, your loyalty to the success of your customers and your commitment to making this world a better place by providing a product that adds value in some way to the world. \u00a0 You and your colleauges have most likely lost many nights of sleep hashing out every detail about how your product is best used in the real world. \u00a0 That moment when the sales pitches are over, the dust settles, your product is specified and the designer is trying to use it correctly and the contractor is actually holding it in his hand – that moment is really what matters. \u00a0 \u00a0If you don’t show that you take pride in this very serious moment, you are putting your company in jeopardy. \u00a0 \u00a0 Imagine now, looking at this a different way, creating beautiful details in crisp life-like 3d. \u00a0 You don’t pick the simplest application of your product or the simplest thing to draw to just get it over with, you show the down and dirty real-world details. \u00a0 Of course, the final decisions on how the building is designed and detailed lies with the engineer and architect of record, but so does the decision to use your product again.<\/p>\nStep Two – Give them great details<\/h3>\n