The Challenge:
To visually makeover the entire product line of Advanced Building Products to better showcase their offerings. The desire was to modernize the look of the various building products offered by Advanced and create beautiful artwork to form the basis of online and traditional marketing efforts.
The Solution:
The scope began with 3d renderings and 3d details. Once those were produced and displayed on their newly redesigned web site, we then created photorealistic animation videos which are also showcased on the web site, used at trade shows and for presentations.
The 3d manufacturer suggested details aid in showing things like corner flashing details and complex layered installations easily and accurately.
“I contracted Jason to work on several 3D rendering and animation projects over the past two years and his work has been excellent (and affordable!). We effectively used his renderings and animations for several marketing / promotional applications including print ads, web details, trade show displays, and sales presentations. I have already recommended Jason to other marketing and sales professionals looking to enhance their own product presentations or marketing tools and will continue to do so in the future.”
– MD – Advanced Building Products
Part 1 – 3d Marketing Materials
The new catalogs produced by Advanced Building Products are great examples of what I call Visual Marketing. Once we had done 3d photo-real renderings of all the products in action, combining them into one illustration that shows a building with portions cutaway to show where each product is used and how it is installed, was a natural progression. Below is the residential scene :
Sometimes when you are trying to showcase your products, and they are highly technical in nature, it is hard to quickly explain or show what it is for and how it works. I try to go by the 20 second rule – if someone doesn’t get it in 20 seconds or so – you’re not being clear enough. Below is the same concept done for a commercial structure.
Part Two – 3d Photo-realistic Details
The assembly drawings function as a visual means to express to the target audience exactly how the particular product is used in the real world. The idea is to create photo-realistic details that are at once technical, informative and at the same time – visually appealing. Advanced Flashing web site and product catalogs are filled with these renderings take a look at their new web site and catalogs at the advanced web site.
Below are examples of these 3d details.
Part three – Photo-Realistic Animations
To demonstrate some of the key products offered by Advanced, we created a series of videos that have been a hit at presentations and trade shows because they quickly show how the products work in a way that anyone can understand.
This is the most recent video :