A high resolution 3d photorealistic detail showing the intersection of a roof and wall system. Emphasis was on maintaining the integrity of the moisture and vapor barriers. This is a difficult detailing situation, and by hashing it out for architects, Firestone is providing more than just products, they are providing a service and trying to take a little bit of that stress-level off of their customers.
This combination of rigid insulation and spray foam is being marketed as a system. The details allow this to happen in a beautiful and evocative manner.
Polished chamfered cast stone units which have a high gloss polish. Client needed high resolution renderings for catalogs and brochures. The client sent me photographs of the actual texture of the product and some dimensions, and this was the result. Much faster and easier than a photography shoot.
PermaBase cement board may not be the most exciting product in the world, but when it is placed in the context of a kitchen we’d all like to cook in, or a bathroom we’d all like to have in our homes, the brand perception is increased. Having the foresight to give architects and contractors the details they need to do the job is just good business. They won’t buy your products if they don’t have confidence in your technical knowledge.
This page is dedicated to all of the ugly, unsung heroes of the building material world. Just because a product never sees the light of day after a building is built, does not mean that it does not need visual emphasis. I think the way that these parts work are a form of beauty, and your customers will agree.
