by jasonyana | Mar 31, 2016
Project Description
These construction hangers are products which will be never seen once the project is completed. Even though they will be invisible forever they really are beautifully designed. I wanted to capture the inherent functional beauty of these devices while making this animated video which demonstrates how they work and why they are so useful.
When marketing a product that exists because of how it works, or how it is installed, an animation like this is priceless.
Without them, you are either showing boring cad details, ugly jobsite photos or you’re just talking.
This is a way to shut up and just show them.
by jasonyana | Feb 19, 2016
Project Description
The Trac-Loc framing system is a new idea, and for this product introduction video, we used 3d animation to demonstrate what it is, how it used and why it is innovative. With products like this, the installation procedure isn’t just an afterthought, it is the whole unique selling proposition. 3d animations demonstrate that fact clearly.
by jasonyana | Feb 18, 2016
Project Description
A product introduction video using 3d photorealistic animation to tell the story of this new product
by jasonyana | Feb 18, 2016
Project Description
The WaterWay Advantage is a short marketing video which highlights 10 advantages this product has over its competition. This is one of those products which will never be seen once the building is completed, and it’s main differentiating characteristics are not about how the thing looks, but how it performs in the real world. Using 3d animation, I was able to demonstrate in an easily understandable format, how this drainage mat works and why it works well.
by jasonyana | Feb 15, 2016
Project Description
Dealing with how to install a building product should not be an after-thought. How a product goes together can sometimes be the single deciding factor in product selection for DIY and professional installers. Architects and specifiers also like to see well thought out installation information to feel comfortable about how well thought out and designed a product is.
