The Trac-Loc framing system is a new idea, and for this product introduction video, we used 3d animation to demonstrate what it is, how it used and why it is innovative. With products like this, the installation procedure isn’t just an afterthought, it is the whole unique selling proposition. 3d animations demonstrate that fact clearly.
I’m particularly proud of this video. The product is a simulated stone product in which each unit is different and geometrically complex. After years of working on a way to capture, and simulate this sort of complexity in a 3d photorealistic model, I finally feel like I have got it right.
With products like this, the selling point isn’t just the final look, the selling point is the installation process. Without a video like this, that selling point is very hard to communicate.
This concealed lintel system is pretty hard to describe using just words. Once you watch the video, you can see that the product really isn’t that complex, it’s rather elegant. The client also added a little bit of marketing messaging in the video as well. This is a good example of how a 3d animated installation video, really can be a sales tool.
Dealing with how to install a building product should not be an after-thought. How a product goes together can sometimes be the single deciding factor in product selection for DIY and professional installers. Architects and specifiers also like to see well thought out installation information to feel comfortable about how well thought out and designed a product is.
