Project Description

Structall manufactures structural insulated panels made out of steel.   A slight departure from other systems because it isnt made of wood at all and it involves no steel studs,  just a sandwich of foam and steel.

To tell the story of what the panels are, how they go together and why they make for a pretty smart home solution, the video uses 3d animation to show the underlying parts and concepts and then at the end it shows 4 possible home styles which can be created using the system.

Client Testimonial

“You can hire someone to do a product how-to video, you can do an animated video, or you can work with an agency and do another type of product how-to video,” said Beth Straeten, National Gypsum’s Marketing Communications Manager.  “And with Jason, it was the best of both worlds… I knew I needed to connect with architects – a very visual audience – and we needed to make the video interesting.”

• Beth Straeten, National Gypsum

Project Description

These construction hangers are products which will be never seen once the project is completed.  Even though they will be invisible forever they really are beautifully designed.   I wanted to capture the inherent functional beauty of these devices while making this animated video which demonstrates how they work and why they are so useful.

When marketing a product that exists because of how it works, or how it is installed, an animation like this is priceless.

Without them, you are either showing boring cad details, ugly jobsite photos or you’re just talking.

This is a way to shut up and just show them.