Visual Building Product & Material Marketing Blog
Insights on the visual presentation of building products, materials, concepts and systems
Mobile Marketing for Building Products – The time is now
I'm sure you all can relate to my broken shelf in my former office. It was weighed down by the ubiquitous and industry standard sweets catalog of building products. It's pretty funny to think back now of a huge volume of printed binders being the state-of-the-art for...
Improve Customer Experience Using 3d Animation
Selling is Teaching Some of the best sales people in the building product world are great teachers. They have a way of understanding the needs of their customers and can communicate solutions to real problems in an eloquent way. The act of taking someone...
You so want one – Applying Lessons Learned from McDonald’s to Building Product Visual Marketing
What does visual marketing of construction products have to do with McDonald's? Well here comes the stretch. Ever notice how the images they use of a Big Mac in commercials are always so perfect looking? What about on those big pictures they throw up on their menus...
Inside the Studio – Factory Tour of What I did Today
Factory Tour I love factory tours. Everyone once in a while, I get to walk through a factory. Usually it is one of my clients who manufacture building products, but I'm also addicted to watching the show "How it's made" as well. I'm always fascinated by how...
Make a Trackable QR Code for your Business Card
How to make a custom QR code that reports to google analytics in about 5 minutes. So an associate of mine told me the other day that I need business cards. He's right, even though I do most of my business online, there still is no substitute for a face to face...
Interactive 3d Renderings Take Products for A Spin
360 Degree Interactive Rotation of 3d Rendered Images A great visual tool for showcasing products in a visually appealing way is the use of 360 degree interactive objects. The ability for the viewer to grab your product and spin it around is one more great visual...
Secret Recipe for Visual Building Product Marketing
When you break down the act of bringing a building product to the marketplace, you end up with a pretty simple equation. The What = what the product is that you are selling The How = how the product works, what it does, how it is used The Why = why would someone...
Seeing Building Products Through the Eyes of an Architect
Building Product Marketing Step One - Present Your Products with Pride Architects are your customers and they are visual people. They create visual experiences and they have spent most of their lives drawing things and viewing drawings done by others. If your...
3d Rendering Case Study – NCMA Thermal Catalog
Visual Support to Drive Home a Greater Concept Summary of this project : "Today’s buildings are being designed in a changing environment with regard to energy efficiency. From a recent past of very basic energy requirements, a new generation of energy codes has...