Visual Building Product & Material Marketing Blog
Insights on the visual presentation of building products, materials, concepts and systems
Understand How Architects See the World to Sell More Building Materials
During my time getting my architecture degree in college, I realized pretty quickly that not many people saw things quite the same way. I have always wanted to see and understand how every little connector, part and component go together and was excited to see that...
Study: Demand for Visual Content in Marketing on The Rise
With the multitude of information being blasted at marketing managers for building product companies, it is easy to get overwhelmed. We tend to get sucked into doing things the way we have always done them, creating glossy printed brochures or coming up with the...
18 Years . . . How Did I Get Here?
"I want to know if you can see beauty even when it's not pretty, every day, and if you can source your own life from its presence.” - Oriah Since LinkedIn decided to remind me, and everyone else, that I have been drawing, animating and demonstrating building products...
Building Product Marketing from the buffet or a la carte?
Have you ever been on a family vacation and had to deal with this daunting decision? The buffet versus ordering from the menu? It feels like a life-changing decision at the time, doesn't it? The buffet is great because there is a wide variety of options...
A Simple 3 Step Process to Create Building Product Videos
Marketing anything is about connecting. There is nothing more frustrating than having this great product or service which you are certain will make the world better in some way, but not knowing how to connect it with customers in a meaningful way. The most powerful...
Building Product Marketing in 20 Seconds Flat, Can You Do This?
It’s quite likely that you sit and think about your customers, what are they like? are they type A or type B personalities? Are they as impatient as i am when they are shopping for something online? Take the next 20 seconds to put yourself in their shoes and...
Answering The Challenge of Content Marketing for Building Products
The Construction Industry is Using Social Media Sharing interesting and engaging content online through blogs and social media has become a primary part of any marketing effort. It has also, consequently, been a source of confusion and often ends in frustration for...
The Neuroscience Behind the Presentation of your Products
Sure there are manufacturing costs, spiking labor costs, competition and countless other pitfalls we can run into when trying to convince design and construction professionals to use our latest greatest building product. However, if we don’t address this one evil thing, everything else we do will be sure to fail.
AIA Expo is Coming up this June, Are you Prepared?
As you plan your trade show strategy for the upcoming AIA Expo in Chicago on June 26, there is no better time to polish up the way you visually represent, demonstrate and explain your building products to architects. Do this by making the few seconds you have count, by giving them stunning product images, by showing them beautiful details and dazzling them with video and animation. Make The Few Seconds You Have Count . . .