Visual Building Product & Material Marketing Blog
Insights on the visual presentation of building products, materials, concepts and systems
How to be a Smarter Building Material Marketer Today
A tale of two young building material marketing professionals It was the middle of another cold winter in a small Midwestern town. A huge snowstorm had grounded flights, and roads were impassable. Nobody was going anywhere! Now imagine yourself, stuck in your office,...
The effectiveness of video for building material sales and marketing online
As building material marketers, it helps to step back every now and again and remind ourselves that we are not alone. There are many, many things which make the building material and building product sales and marketing game a unique animal, but in the end, we are...
When Using Video to Market Building Materials, Remember This
Building Material Marketers are Using Video Many building material and building product marketers are using videos to help sell their products. Research has shown the effectiveness of video, but there is still confusion out there as to how to get the most of out...
How to Market Your High-Performance, Green Building Materials
Educating the green residential market through visualization As you well know, building green has been a growing trend for several years now. And that growth is usually associated with commercial construction. But, it appears, residential construction is catching up....
3 Reasons to Use Video to Market and Sell Building Materials
When it comes to using video for the sales and marketing of building materials and building products, it's not something you want to overlook. Not only do videos leave a lasting impact, but they can help you to reach your goals much more efficiently. Here are a few...
5 Reasons Why Visuals are More Important Than Words Alone For Marketing Building Materials
There Really is No Substitute For Experiencing Something Firsthand Imagine, for a moment, that you are watching an old DVD of the movie, "Troy". Boagrius, a huge, sweaty giant of a man, is standing with a sword and the crowd is yelling for Achilles to come out and...
Don’t Let Your Building Materials Fail Like These 5 Ugly Examples
Design Matters: 5 Examples of Great Products that Failed Because They Were Just Too Ugly Human beings are visual creatures. We crave visual input, and more than that, we want input that we deem pleasing. With most products, design centers on the idea of aesthetics;...
3 Horror Stories of Bad Installation Instructions – Save Your Building Material Customers!
We have all had a bad experience trying to assemble that new flat-packed piece of furniture we just purchased. The directions show the pieces effortlessly flying together, but it isn't even clear which side of board H is which or how exactly to hold part A247 close...
Sell and Refine New Building Products Before You Manufacture Them. Lessons Learned From Kickstarter
Build It and Maybe They Will Like It. The traditional methodology for inventing, designing, and selling a new product is dead. There is something to be learned from the silicon-valley inspired crowdsourcing put on by sites like kickstarter or indiegogo. Essentially...