Visual Building Product & Material Marketing Blog
Insights on the visual presentation of building products, materials, concepts and systems
You Can’t Quarantine Hustle – Part 2 – Communicating While Working From Home
With the craziness that has come with the pandemic and quarantine measures, I thought I would share something that might help some of you who are trying to work from home for the first time. I’ve spent more than a decade running my business remotely, even spending 5...
You Can’t Quarantine Hustle – Part 1 – The Work From Home Morning Routine
With the craziness that has come with the pandemic and quarantine measures, I thought I would share something that might help some of you who are trying to work from home for the first time. I’ve spent more than a decade running my business remotely, even spending 5...
Increase the Success of Building Material Magazine Ads
Start “scaling-up” your marketing with product renderings and animations Ask a building product marketer about their advertising. They'll usually picture an ad in a trade journal’s printed or digital magazine. They’re hoping to catch their prospect’s eye while...
Start with WHY to Find Your Building Material Marketing Message
Introduction It’s a sunny Saturday morning and I’m stuck here at my computer looking for something to help take one of the things off my “honey-do” list. And it just happened again! Why does it keep happening over-and-over? Like I’m trapped in some lame version of...
3 Easy Ways to Display Videos at Building Material Trade Shows
If you have come to this article, you've likely done a lot of hard work creating a video for your tradeshow booth. You're likely at the same point that many of my clients have arrived at : "How do I put my video or videos on a loop and have them run at my booth...
Using explainer videos to market building materials more effectively
One of the prime visual mediums for enticing customers is through the use of an explainer video. Explainer videos are like elevator pitches for your product. Think of how you can capture your potential client with one of these videos and then you have their attention...
The Astounding Way the Brain Works in Building Material Marketing
When considering how the visual impressions influence buyers, it is important to understand the brain and the psychology of the mind. We all kind of understand that attractive things get our attention and that we desire beauty over the ugly, but why? Understanding the...
A Sneak Peek into an Architect’s Head to Sell More Building Materials – Part 2
The key to getting in front of the architect’s product decisions is to understand his process Glad to see you’re back to hear the rest of the story on the architect’s decision-making process. In Part 1, you heard from an architect on the first half of his...
3 Reasons Visual Impressions Influence Buyers of Building Materials
Did you know your brain can process an entire image in as little as 13 milliseconds, according to Kurzweil Accelerating Intelligence? It is no wonder that marketers, educators, business owners, and others utilize visuals to get a message across. Even fiction writers...