The Internet is Where Building Product Decisions are Being Made
An Architect Searches for A Product . . .
The specifier at XYZ architects is looking for a product in your category and does a google search. The results lead her to many web sites, most of which are rather mundane and full of bad product photos, marketing fluff and boring technical specs.
She Comes Across your Web Site
She moves on to find your web site, but instead of the typical experience, she is presented with beautiful photorealistic 3d rendering of the product she is looking for and she is a little bit impressed. Even though the product is just a widget that will never be seen once the building is completed, it is presented on the web site with pride, and it actually looks beautiful in it’s own way.
She Finds a Video!
She then notices a video next to the product. Now that same beautiful 3d rendering is full motion video and she watches for 2 minutes as she is presented with information on what the product is, how it works and why she should choose it. To her, the choice is obvious, if they take this much pride in presenting the product in the finest manner possible, it must be the best choice.
View Your Web Site in her Shoes, Are you Impressed?
Video on the internet is skyrocketing in popularity. As internet connections get fast and mobile smartphone use has overtaken desktop use, the time is now to create beautiful content. Architects and DIY customers are using the internet to make buying decisions and visual impressions are of utmost importance. Visit your company web site in their shoes, are you impressed?
Jason Yana Studios specializes in what we call visual construction marketing. Our experience and expertise is in being your consulting partner in providing a beautiful end-to-end customer experience which will increase sales and decrease problems in the field. For a free consultation, fill out the form below to make an appointment. Do it now, before your competition does.