Have you ever been on a family vacation and had to deal with this daunting decision?
The buffet
versus
ordering from the menu?
It feels like a life-changing decision at the time, doesn’t it?
The buffet is great because there is a wide variety of options available, but the cost is higher and you have to talk yourself into the entire package as a whole. Buffets can be really good the first couple of visits, but visiting the same buffet every single day gets old.
If you order off the menu, you know exactly what you are going to get and you aren’t going to have to deal with the inconveniences.
There are many amazingly talented big marketing firms who specialize in building product marketing, but not every company wants to dive into the whole buffet. Perhaps it is for economic reasons, or other organizational reasons. Whatever the reason, there is clearly a much larger commitment involved with retaining a marketing firm for a long period of time.
There is a definite trend developing in companies of all sizes choosing to order their marketing services off the menu, a la carte. Marketing managers for building product firms need to fill their contact list with consultants and specialized service providers who can perform contract based services.
These services include
- Cad Detailing
- BIM component development
- Product photography
- Graphic Design and Publishing
- Web Development
- Content Development
- Marketing Video Creation
- Marketing strategy consulting
- 3d renderings of products
- 3d animations of product installation
- spec-writing and consulting
- copy-writing and content creation
- social media and search engine optimization
My firm provides some of these services and my contact list is full of people who provide all of the services above.
Sometimes it is just nice to know that you are not alone, and to realize that there is an entire menu of marketing services which you can obtain, a la carte, without having to eat from the same buffet every single day.
– Bon appetit!