As you plan your trade show strategy for the upcoming AIA Expo in Chicago on June 26, there is no better time to polish up the way you visually represent, demonstrate and explain your building products to architects. Do this by making the few seconds you have count, by giving them stunning product images, by showing them beautiful details and dazzling them with video and animation. Make The Few Seconds You Have Count . . .
Product samples and photographs of finished projects are great, but what about the installation process? What about the details? How do you crystallize, capture and visually communicate all of the aspects of your building product when you only have a few seconds of waning attention in your booth? After all, your booth at the AIA show is really only one out of the 800 exhibitors on the expo floor. Here are some ideas . . .
1. Give Them Stunning Images Of Your Products
3d Rendering Of A Building Product
Use professional photography or high-end 3d renderings of your products everywhere they appear at your booth. Have samples of your product available and remember your people won’t be able to explain them to everyone walking by, but your trade show graphics and videos will, if only for a moment. See examples of building products visualized here.
2. Bring Your Products To Life With Animation & Video
Recent Examples Of Building Products Animated
If an image is worth a thousand words, a video is worth a million. Putting a high quality video with 3d animation of your installation process can deliver a huge marketing advantage. Get a big screen at your trade show, set it and forget it. Here are some examples of what can be done to demonstrate what your product is, how it works and why someone should specify it here.
3. Demonstrate Your Process with Enhanced Visualizations
Building Systems Explained
Using 3d renderings, we can cut walls away, highlight certain elements and place your products in the context they need to be in to crystallize, capture and demonstrate the core elements which make your product stand out in the market. Here are examples of building systems explained.
4. Give Them Beautiful Details
Stone Panel System 3d Detail
In the end, it is about the details. When you think about it, architects are detail people. They are charged with the task of assembling all these building products into a building system, and they do it with details. If you can help them, if only in a small way, to detail your products, you are marketing building products well. Making details beautiful is what we do, here are examples of building products made beautiful.
5. Have A Clear And Well Defined Strategy For The Show
Know going into the trade show what your strategy is for success, and goals to determine how you will know if you did well or missed the mark. Speaking of the mark, check out this article on seethewhizard.com by Mark Mitchell about how to make trade shows payoff.
Have you ever considered stepping out of the conventional and moving to a tropical island? I just did it.
I wanted to let you know that I have moved from Chicago to the U.S. Virgin Islands! The above is a photo of the view from my new studio! In the spirit of reinventing our life, we have sold our house and just about all of our possessions and moved on. Why did we do this? Simply put, we have designed a business model which allows location independence and we no longer wish to tough out the cold Chicago Winters. But it goes much farther than that.
The Nagging Whisper Which Became a Scream
For years and years I have toughed out the Chicago winters and settled into a typical suburban lifestyle. Slowly as the “stuff” piled up. Bigger house, more cars, more material things have slowly started to make me feel as if my stuff is not working for me, rather I am working for my stuff. My wife, Lizzy, and I decided we needed to simplify our lives and get back to what really matters, so we sold our house and everything in it and headed for paradise. We plan to use this time to decide what really matters in our lives and decide where we would like our daughter to grow up.
It’s Business As Usual Again, But I Have to Catch Up.
Jason Yana Studios is entering it’s second year of business and for those of your who are existing clients, I appreciate your patience during the next few weeks as I get my new studio up and running and catch up from the time lost moving. I value your business and the business relationships we have built. I look forward to reinventing the way you present your products to the world, while my family reinvents our lives.
Jason Yana Studios is a unique company providing visual tools which help sell building products.
I wish you all great success in both your personal and business endeavors and please stay tuned for updates on this adventure.
Jason Yana Studios Wins Three 2013 Construction Marketing Star Awards
Jason Yana Studios was recently recognized, for the second year in a row, by the Construction Marketing Association (CMA) annual Star Awards for excellence in marketing. The annual CONSTRUCTION MARKETING STAR Awards, and CONSTRUCTION MARKETER of the YEAR Awards are produced by the Construction Marketing Association (CMA) to recognize marketing effectiveness in construction-related industries in North America. Entries are judged by a blue ribbon panel of experienced, volunteer members of the CMA from across the continent.
Jason Yana Studios was awarded for these three projects :
Star Award for Product Video – Cemco Head of Wall Solutions
Star Award for Illustration – One Step Building System
One Step System Renderings
ABOUT CMA
The Construction Marketing Association (CMA) provides professional development and training, resources and information, networking and recognition to marketers in the construction industry. CMA sponsors the annual STAR Awards, and the Certified Construction Marketing Professional (CCMP) program. Full information on the association is available on the website at www.ConstructionMarketingAssociation.org. The site links to the award-winningConstruction Marketing Blog with marketing news, resources and related content, and the association’s Twitter, Facebook, YouTube and LinkedIn pages.
